Information Dissemination and Performance Quality Improvement Strategies In the Public Relations Subdivision of Cenderawasih University

Abstract

This article aims to determine the effectiveness of the performance of public relations sub-section staff in managing planning, activation and supervision as well as optimizing management capabilities in managing various news and information on social media through, Youtube, Facebook, Instagram and Website so that the delivery of information about academic implementation can be effective and known by the public. The descriptive method used in this research is a method that looks at directly observed behavior and aims to present a complete picture of a phenomenon or social reality of the object of research. The data used are primary data and secondary data, the data analysis technique used in this study uses SWOT analysis to see how the influence of external and internal factors on the performance of Uncen Public Relations. From the results of this study, the policy strategy for improving the quality of public relations performance of Cenderawasih University and Information Dissemination, there are 8 strategies related to the management of improving the quality of uncen public relations performance, but the strategies that have the greatest influence / top priority in the formulation of University and related government policies in terms of information management are: First, cooperation between interested institutions, district governments and NGOs. Second, presentations to relevant policy makers and issue recommendations.